Spring Case Study Insights:
- Spring is an online men's health platform that offers 24/7 advice and treatment on issues such as erectile dysfunction and hair loss.
- Spring deliberately chose TV as its main advertising channel to promote its men's health services. In this context, the TV commercial "Der Hängebock", produced in collaboration with Jung von Matt/Havel, was launched in August.
- In the end, the decisive factor for the cooperation with the measurement and optimization provider Adtriba was their Unified Marketing Measurement (UMM) solution.