REBELLE Case Study Insights:

Before starting with Adtriba's attribution model, REBELLE used a Bathtub attribution to evaluate their digital marketing campaigns, were the first and last contact are always assigned the same high profit contribution. This rule-based model can quickly lead to wrong decisions. For a holistic attribution REBELLE therefore chose to test Adtriba's data-driven solution. 

You will also learn about:

  • How fast REBELLE received the first Customer Journey Insights
  • How the evaluation of the different marketing channels changed compared to the former attribution model
  • How REBELLE was able to save almost 30 % of the AdWords budget by using Adtriba

Adtriba is a SaaS solution for marketing attribution, customer journey analysis and cross-channel management. Sounds interesting? We are happy to chat: