Apopro Case Study Insights:
Before starting with Adtriba's attribution model, Apopro Online Apotek's online marketing team used last-click attribution to evaluate their digital marketing campaigns. Their challenges included the following:
- Needed a holistic view of all customer journeys
- TV ads should be evaluated in a cross-channel context and in connection with digital marketing channels
- Display ad views should be integrated into the attribution for evaluating display ads correctly
- CLV attribution should also be taken into account