Adtriba Sphere - Measure the impact of marketing 

Adtriba Sphere is Adtriba’s advanced and automated Marketing Mix Modeling solution. Sphere is the answer to cookie- and user journey-tracking restrictions. Based on aggregated data Sphere makes advertising impact correlations visible to enable forecasts as well as optimized budget allocations.

 

Bildschirmfoto 2021-03-04 um 16.01.15
Bildschirmfoto 2021-03-04 um 16.01.04

 

Benefits of Marketing Mix Modeling

  • MMM offers insights for tactical and strategic decision making
  • MMM measures incrementality across all activities - digital, offline and cross-device in a privacy friendly way
  • MMM can offer granular insights and understand complex interactions

How Adtriba Sphere works

Sales and marketing time-series data is automatically retrieved to estimate the impact of all marketing tactics on revenues. Based on this data Sphere’s optimization algorithm calculates optimal investment levels for each marketing tactic.

  • The performance report gives you insights on conversions and revenue on a daily basis

  • Our mediaplanner allows for optimized budget allocations and planning

  • Discover the effect of your advertising on your sales through the optimum scenario comparison and get a
    forecast on your next conversions 

Prices

Our subscription starts at 750 € per month. Additional costs may apply based on your current Funnel plan. If you are not a Funnel client yet, a subscription is available at reduced pricing.


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